Welcome
Welcome to the website of Broad Oak Research Ltd, the personal website of Dr Andrew Fearne, Senior Lecturer in Food Industry Management at Imperial College, University of London, consultant in food purchasing behaviour and supply and supply chain management, and founding Editor of the International Journal of Supply Chain Management
This website contains selected publications and comprehensive bibliographies on food purchasing behaviour, marketing research techniques and supply chain management, links to other useful sites concerned with the food consumer and supply chain management and further contact details for Andrew Fearne.
